PHOTOS: IBI Investments

"IBI Investments" is one of the senior investments companies in Israel, their vision is long term investments. For their campaign, We worked closely with their advertising agency, 361º. The concept of the campaign was a long distance runner. 

When creating the campaign, it was important for us to show the state of mind of the runner during his course - determination, long distance view, passing obstacles and creating new ways - as a reflection of the work IBI does for their customers.