PHOTOS: Tomer's Bread

The concept at "Tomer's Bread" Bakery & Patisserie photo shoot was to promote the company's philosophy of "personally making your bread".  

All the company's products are being produced by hand, minimum machinery used.  

Our goal on this shoot was to pass this message by creating beautiful imagery of the production proses, using given light in the bakery, focusing on the products and the way of making them. The results give the viewer a "behind the scenes" look of the creation. 

In addition, it was important for the client to show the welcoming and calm ambiance of the company's selling points and coffee shops emphasizing their design.